Sanctioned DeepCool Products Resurface on US Retailer Sites Under New Brand

Latest reports indicate that sanctioned Chinese PC hardware manufacturer DeepCool’s products have appeared on major US online marketplaces under the brand “Shaking Tank,” as revealed by YouTuber Greg Salazar on social media platform X. This comes two months after the US State Department sanctioned DeepCool for alleged business with Russian firms involved in the Ukraine conflict, barring US sales and imports of their products. Despite this, retailers like Amazon and Newegg list apparent DeepCool products under the Shaking Tank brand. These listings show product renders with the DeepCool logo blurred or removed. Fan hubs previously displaying the DeepCool emblem now show blank spaces, and product packaging has obscured identifying marks. Examples include the DeepCool AK620 and LS720 models, now advertised as ShakingTank AK620 and LS720.

The nature of this rebranding still needs to be clarified. While DeepCool adopting a new name to bypass sanctions would likely face severe legal consequences, more plausible explanations include a reseller rebranding remaining inventory or retailers clearing sanctioned stock. This situation questions trade sanctions’ effectiveness and enforcement in the global marketplace, leaving consumers uncertain about DeepCool’s future in the US market and potential impacts on international trade regulations.