Xbox One’s Kinect isn’t being used to gather data for advertising, insists Microsoft’s Penello
And “you can be sure it wouldn’t happen without the user having control over it”.
Microsoft’s planning and marketing director Albert Penello has chimed in on controversy over Kinect on Xbox One’s viability as an advertising tool, commenting that he’s unaware of any plans to gather data for advertising purposes. Should Microsoft ever allow advertisers to track user behaviour via Kinect, he went on, this will require your explicit consent.