Crucial to End Ballistix RAM Production and Sales

Out of nowhere, Micron has announced that it will end production of its Ballistix RAM products that are the high-performance and gamer focused RAM products from its Crucial brand. The details available so far doesn’t state a reason for the discontinuation of these products. That said, Crucial has launched a wide range of DDR5 products, but so far none under the Ballistix brand and that is obviously a permanent move now. The company said it would focus on “the development of Micron’s DDR5 client and server product roadmap, along with the expansion of the Crucial memory and storage product portfolio.”

Furthermore the press release mentioned that “the company will continue to support the performance compute and gaming communities with its award-winning SSD products, such as the Crucial P5 Plus Gen4 PCIe NVMe SSD, Crucial P2 Gen 3 NVMe SSD, and the popular Crucial X6 and Crucial X8 portable SSDs.” It seems like Micron has decided to change the focus of it’s consumer focused Crucial brand yet again, as the company has done several times in the past, but it’s going to remove a major player in the consumer DRAM market, which isn’t a good thing, especially as Micron was one of few DRAM manufacturers to offer high-end RAM modules, since neither Samsung or SK-Hynix is in this market. That said, it looks like Crucial will at least continue to offer its standard RAM modules, but they tend to follow JEDEC spec and aren’t particularly exciting.

Updated:
Teresa Kelley, Vice President and General Manager, Micron Commercial Products Group: “We remain focused on growing our NVMe and Portable SSD product categories, which both offer storage solutions for PC and console gamers. Additionally, Crucial JEDEC standard DDR5 memory provides mainstream gamers with DDR5-enabled computers with better high-speed performance, data transfers and bandwidth than previously available with Crucial Ballistix memory.”