NVIDIA Confirms New GeForce RTX Logo

NVIDIA in its latest “Project Beyond” hype video confirmed the new logo of GeForce RTX, the company’s main gaming GPU brand. While the NVIDIA “eye” itself is unchanged, the “GeForce” part has a new typeface with uniform size for all letters. The video just about confirms that Project Beyond is about the next-generation RTX 40-series “Ada.” NVIDIA is expected to unveil the series on Tuesday (20th September), at a special event as part of GTC, with a keynote address by CEO Jensen Huang.