Amazon US has kindly revealed the pricing for a pair of upcoming Intel Z790 chipset based motherboards from ASUS. For those hoping for better motherboard pricing versus AMD’s X670 based boards, we have to be the bringer of bad news, as the two fall in the same ballpark, although Intel seems to have a slight edge here. The cheaper of the two models is the ASUS Prime Z790-P WiFi, which is the Intel equivalent to the Prime X670-P board for AMD’s AM5 socket. The Prime Z790-P offers slightly weaker connectivity around the back, but has more PCIe slots compared to its AMD sibling. Unfortunately, it seems like Amazon doesn’t stock the Prime X670-P, so we had to look elsewhere for pricing and Newegg charges US$289.99 for it, whereas Amazon charges US$249.99 for the Prime Z790-P. This is still US$30 more than its predecessor, the Prime Z690-P, which is a steep jump in price considering the two are very similar in terms of what you get for your money.
The second board is the ASUS ROG Maximus Z790 Hero, which is a premium product, something that’s reflected in the pricing as well. Features like Thunderbolt 4 and an ROG Hyper M.2 card for PCIe 5.0 SSDs are included here, as well as an extended bundle. There’s no direct AMD equivalent here, as ASUS only has a model in the US$400 range and one in the US$1000 range on the AMD side. However, it appears that ASUS has decided to keep the same price point as the ROG Maximus Z690 Hero. This isn’t entirely surprising, as the boards appear to be almost identical, bar some change to the layout to the rear I/O. At US$629.99, this isn’t a cheap board, but it wasn’t expected either, as ASUS does charge a premium price for its ROG products. Both boards are said to be shipping from the 20th of October.
