AMD Cuts MSRPs of Radeon RX 6000 Series Graphics Cards

AMD has come up with new MSRPs for its Radeon RX 6000 series RDNA2 graphics cards, in a bid to better compete against NVIDIA’s RTX 30-series high-end cards, as the product lifecycles of both companies draw to a close. The new price list was finalized on September 15, and is beginning to take effect in popular online retailers. The latest prices see the top Radeon RX 6950 XT at $949, and the RX 6900 XT $699. The latter offers better value, as it’s within 5% of the RX 6950 XT, while being $250 cheaper. The RX 6800 XT drops to $599, which makes it $100 cheaper still than the RX 6900 XT, while being within 5% relative performance. If you can find an RX 6800 (non-XT), its MSRP is set at $549.

MSRP cuts also take effect on performance-segment and mid-range SKUs. The RX 6750 XT is now a $419 SKU, and the RX 6700 XT is just $379. Both cards perform in the league of the RTX 3060 Ti and RTX 3070, making them interesting SKUs to consider. The RX 6650 XT, which replaces the RX 6600 XT from the product stack, is priced at $299. If you can find an RX 6600 XT, it should start around the $239-mark. The entry-level RX 6500 XT and RX 6400 are finally under the $200-mark where they belong, with the RX 6500 XT going for $169, and the RX 6400 at $149. NVIDIA already debuted its RTX 40-series "Ada" graphics cards, but only at the very high-end, with the RTX 4090 expected to go on sale mid-October, at $1,600. AMD’s next generation will be unveiled on November 3.