$700-800 Idealer Preis von GeForce RTX 4080: Umfrage von TechPowerUp 11,000 Befragte
With NVIDIA cancelling the RTX 4080 12 GB, der RTX 4080 16 GB became the only SKU to bear the name “RTX 4080.” Diese $1,200 MSRP GeForce RTX 4080 is the successor to the RTX 3080, which debuted at $700, marking a $500 increase generation-over-generation (a whopping 71% price increase gen-on-gen). You begin to see why most readers prefer the $700-800 range to be the ideal MSRP, and are willing to tolerate a $100 Zunahme. For even more context, der RTX 3080 “Ampere” launched at the same $700 MSRP that its successor, der RTX 2080 “Turing” launched at. Die GTX 1080 “Pascal” came out at $600 ($700 for the Founders Edition), which explains the interest in $600 in our poll.
A sizable chunk of our readers are simply disillusioned with GPU pricing, and feel that either $500 zu $400, or something lower, should be the ideal price of the RTX 4080. Can NVIDIA even break-even at such prices? NVIDIA’s own quarterly financial results reference vague margins as high as 60% (not specific to any product, but as a general rule, margins tend to be proportionate to MSRP, with the higher priced products generally having a fatter margin). Beim 50% zu 60% margins for its $1,200 UVP, we’d be in the neighborhood of $500 zu $600. We’ve seen examples in the past of NVIDIA cutting its prices in sharp response to competitive AMD products, with both brands fiercely locked in price-wars, and their products selling at less than half their MSRPs. So a $500 zu $600 price for the RTX 4080 cannot be easily dismissed as “impossible.”
A tiny fraction of the RTX 4080 thinks the $1,200 MSRP is fair, or is willing to pay more than $1,400. This probably aligns with the demographic that’s actually buying the RTX 4080 at its current prices, or willing to spend top-dollar for a high-end graphics card. The poll indicates that NVIDIA can push more volume by lowering the price, or be content selling the RTX 4080 bei ?$1,200 at high margins to a tiny fraction of people.