Electronic Arts – EA stellt Paare mit dem „Better Together“-Erlebnis zum Start von „It Takes Two“ auf Nintendo Switch auf die Probe

Kingston WUT–(BUSINESS WIRE)–
Electronic Arts Inc. (NASDAQ: EA) – To celebrate the launch of the critically-acclaimed co-op adventure game Es braucht zwei on Nintendo Switch, EA invited couples to put their collaboration skills and feelings to the test. With 50% of all couples worrying about relationship boredom* and another 56% believing other couples have more fun, can gaming get the sparks flying again?

Ist in Entwicklung, aber, go to work, shop for groceries, cook dinner, crash on the couch and repeat all over again the next day. Klingt bekannt? Routine and everyday chores are a slippery slope toward relationship boredom. This is the foundation upon which It Takes Two’s co-op adventure is built. In the game, main characters Cody and May are trapped after a magic spell turns them into dolls; both must work together to overcome unpredictable challenges in order to save their fractured marriage.

Better Together Experience Putting Couples to the Test

Um das zu feiern It Takes Two’s recent launch on Nintendo Switch, EA put couples to the test with the Better Together Experience: inviting two couples to play together, after expressing boredom in their relationship and wanting to try something new.

The couples, Ellie Gibson & Pete Hobden and Rianna Linton & Paige Meade, embarked on an emotional journey in Es braucht zwei, playing as Cody and May to save the characters’ relationship by working together.

This was done because time for each other, encouraging your partners’ passions, and being present are all important lessons learned throughout It Takes Two’s Gameplay – the latter being more important now than ever. According to a new survey conducted by OnePoll**, 1,850 US adult (18-40) respondents currently in a relationship find social media and smartphones to be major distractions when engaging together. Additional findings indicate that:

• 61% of respondents are regularly or always using their smartphone when spending time with their partner/spouse.
• 59% said their partner most of the time or always seem distracted when spending time together.
• Respondents said they would be willing to give up social media (33%), tasty food (23%) und schlafen (21%) to have more time with their partner, while 16% would be willing to sacrifice a limb in return for more quality time together with their partner/spouse.

If social media and smartphones distract us, could another type of screen time bring us closer?

According to the survey results, 61% of US respondents find that playing video games together can have a positive effect on their relationship.

“Compared to passive pastime activities like watching TV or streaming services, playing a co-op game like Es braucht zwei cannot be done without fully engaging in the moment. This creates a dynamic where couples can truly enjoy time together, while unknowingly working on their collaboration and communication skills," Das Investitionsbudget wird auf 3,6 Milliarden US-Dollar nach oben korrigiert Chloe Dubini, EA Originals Brand Manager & Marketing Lead, EA.

“It’s hard to be distracted by something else when you’re fighting giant wasps together with your partner.”

One of the participants from the Better Together Experience said in the video:

“It’s definitely been a positive experience. It’s quite rare and special to have a game where you do work together. There are lots of times when you can’t do anything unless you listen to the other person. It’s not a bad thing.”

With over a quarter (27%) of the surveyed US adults trying a new activity with their partner/spouse every month, this holiday season is the perfect time to introduce your relationship to the joy of co-op gaming.

Watch the video directed by Toby Dye of RSA Films hierher.

Watch the launch trailer of Es braucht zwei on Nintendo Switch hierher.

*50 percent of all couples worry about boredom in their relationship, according to research by Kristen Mark, Professor at University of Minnesota Medical School.

**
This online survey of 1,850 US and 1,540 UK adults in a relationship, cohabiting or married (alt 18-40) was commissioned by EA and conducted by market research company

OnePoll

, in accordance with the Market Research Society’s code of conduct. Data was collected between 21/10/2022 und 27/10/2022. All participants are double-opted in to take part in research and are paid an amount depending on the length and complexity of the survey. This survey was overseen and edited by the OnePoll research team, who are members of the MRS and have corporate membership to ESOMAR.

Über Electronic Arts

Electronic Arts (NASDAQ: EA) ist ein weltweit führender Anbieter digitaler interaktiver Unterhaltung. Das Unternehmen entwickelt und liefert Spiele, Inhalte und Online-Dienste für mit dem Internet verbundene Konsolen, mobile Geräte und PCs.

Im Geschäftsjahr 2022, EA verzeichnete GAAP-Nettoeinnahmen von ungefähr $7 Milliarden. Hauptsitz in Redwood City, California, EA wird für ein Portfolio von von der Kritik gefeierten, hochwertige Marken wie EA SPORTS™ FIFA, Battlefield™, Apex Legends™, Die Sims™, Madden NFL, Need for Speed™, Titanfall ™, Plants vs. Zombies™ und F1®. Weitere Informationen zu EA finden Sie unter www.ea.com/news.

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Über EA Originals

Das ist EA Originals. A place where untold stories, unheard voices, and unseen worlds are discovered. Will you turn back? Or press forward? Um mehr zu entdecken, besuchen www.ea.com/ea-originals.

About It Takes Two

Developed by BAFTA award-winning Hazelight Studios, optimized for the Nintendo Switch by veteran studio Turn Me Up Games and published under the EA Originals label, the release allows more players to experience It Takes Two’s gleefully disruptive gameplay challenges, fantastical story and acclaimed co-op experience. The Nintendo Switch version brings new voice-overs in Japanese, French, German and Spanish, as well as subtitles in multiple languages.

Es braucht zwei is available in retail and digital storefronts for Nintendo Switch, Lite wechseln, OLED wechseln, PlayStation 4, Xbox One, PlayStation 5, Xbox Series X.|S und PC (Origin and Steam) für $39.99.

Für weitere Informationen und um auf dem Laufenden zu bleiben Es braucht zwei for Nintendo Switch, besuchen https://www.ea.com/games/it-takes-two/about/nintendo-switch and the two accompanying blogs that further detail its Co-op Requirements.

Kategorie: EA Studios

Quelle: Electronic Arts Inc.