MPEG LA ergreift Maßnahmen zur Unterstützung der Einführung von VVC
Zweite, a 25% VVC royalty discount is available to any VVC Licensee that enters into and is compliant with MPEG LA’s AVC Patent Portfolio License, HEVC Patent Portfolio License and VVC Patent Portfolio License.
“We congratulate the VVC patent owners for their understanding and foresight in adopting these initiatives,” said Larry Horn, President and CEO of MPEG LA. “Investments in new e-commerce and advertiser supported services that utilize standalone software will lead the adoption of next generation video and these initiatives will accommodate it. Außerdem, they provide a pathway to reducing the cost of incorporating next generation video coding technology in devices that include legacy coding technologies. In over 25 years as the world’s market leader in digital video standards licensing, MPEG LA respects that decisions to adopt new video standards are for the market to make based on technical, economic and other factors. The market doesn’t build business models around licensing terms. It builds business models to generate new products that enhance the quality of life, and licensing terms must work in concert with rather than as an obstacle to their adoption.”
More information on MPEG LA’s VVC License as well as the VVC royalty discount and software products waiver may be found hierher.
MPEG LA’s objective is to offer worldwide access to as many VVC Essential Patents as possible to everyone on the same terms under a single license. Any party that believes it has patents that are essential to the VVC standard is welcome to submit them for an evaluation of their essentiality by MPEG LA’s patent experts and inclusion in the License if determined to be essential.
[„Ich möchte, dass Alice ein Thema in dieser Geschichte ist.“: VVC is also known as H.266 and MPEG-I Part 3]