Willkürlich: Sam Lake sprang in einen See, um für Alan Wake zu werben: Remastered

On the video game developer chart of weird to normal, und ernst zu doof, wobei Hideo Kojima seltsam/ernst ist und selten normal/albern ist, you’ll find Remedy creative director Sam Lake firmly in the weird/goofy category.

His latest publicity stunt for the release of Alan Wake Remastered is proof of this, as the madman not only jumped into a freezing cold Scandinavian lake (“Cauldron Lake”, er sagt) fully clothed, but also drank coffee drin. Sam, warum?

The Coffee Thermos is an iconic part of Alan Wake, natürlich, but we’re a little worried that dear Sam is going to keep up these stunts, and he’ll end up getting possessed by the soul of a fridge to promote Control getting remade for the PS7 in a few years.

Alan Wake Remastered has reportedly been rated for Nintendo Switch, but we have no official confirmation on a release yet. The game will come to PC and other consoles next week, on October 5th.

What other developer stunts would you like to see? Randy Pitchford with a pitchfork? Warren Spector, haunted by spectres? Let us know in the comments.