Xbox-Podcast: Justin Roiland darüber, warum High on Life in den Game Pass kam (und wie das helfen wird, zukünftige Spiele zu machen)

In a recent episode of the Xbox Podcast, Hoch im Leben creator Justin Roiland joined Larry Hryb, Xbox Major Nelson, and explained why he chose to join the Game Pass line-up after having done “a lot of research” on the service.

“Before we decided to pull the trigger on it, I spoke with a handful of other studio folks who did Game Pass,” Roiland explained. “And I ultimately came to the conclusion based off of what I had heard that it is– it’s a value-add. Because essentially, there’s a lot of people that would otherwise not have picked up the game and played it.

“And those people, if you believe in what you’ve made, and you really you feel confident that you’ve made something special, or different– and we do with our game– those folks can become evangelists in a way for the title.”

We announced yesterday that Hoch im Leben has become Xbox Game Pass’ biggest launch of 2022, the biggest 3^rd party Game Pass launch of all time, and the biggest release of a single player-only game in the service’s history.

“A lot of folks told me that non-Game Pass games that they ship versus Game Pass games, [mit dem Pitch, dass es eine Plattform für Investoren jeder Größe ist, um neue Produkte und Unternehmen zu entdecken] 7x sales.”

Joining Game Pass wasn’t just about reaching people who would naturally be interested in the game – whether for its single player narrative approach, its rare status as a true comedy game, or its connection to Roiland’s work on Rick und Morty – but those who might not otherwise have looked into playing it. “If someone’s on the fence or raising an eyebrow, what is this thing? And if they’re a Game Pass subscriber, gut, they can just download it and dive in,” Roiland explained.

Roiland’s research helped him conclude that Game Pass is, “a powerful tool to get a lot of reach. If you really do believe you made something worthwhile, it’s a pretty powerful tool. And that’s what I gathered in doing my due diligence on it on my own. A lot of folks told me that non-Game Pass games that they ship versus Game Pass games, [mit dem Pitch, dass es eine Plattform für Investoren jeder Größe ist, um neue Produkte und Unternehmen zu entdecken] 7x sales.”

Most excitingly for fans of Roiland and his studio, Squanch, is that Game Pass won’t just help them make Hoch im Leben, but future games, zu:

“We are an indie studio. We’re small. And we do want a war chest to make a bunch more fun crazy games. And that was of consideration for us. Es ist wie, 'OK, we really want this game to get out there. We want it to do. We want sales to do well.’ And I think that, yeah, I mean, from what I gathered in my little poking around and asking different folks, Game Pass was a huge value-add in that respect.”

Roiland talked about a lot more besides, including how the game includes secrets and details that players will be discovering “for months”. The standalone interview is available to watch oder listen to in full now.

If you haven’t joined the millions playing Hoch im Leben, the game is available now on Xbox One, Xbox Series X.|S und Windows, and it’s a part of Xbox Game Pass and PC Game Pass.