Bandai Namco ha cambiado ligeramente su nuevo logotipo

There’s a lot to love about Bandai Namco in terms of the games it releases, but one thing that hasn’t gone down so well is the company’s logo refresh – originally revealed last October and scheduled to come into effect in April this year.

While the Japanese publisher responsible for series like PAC-MAN, Tekken and Tales is still going ahead with this makeover, it has now made one slight adjustment. As detailed in its latest mid-term plan (Abril 2022 – Marzo 2025), the speech bubble outline has been changed from magenta to red.

Magenta was originally used as the motif colour to represent diversity, create a bright and fun impression, and because it’s easy to reproduce. Sin embargo, Bandai changed its mind after sending out a questionnaire to employees – asking for their own thoughts.

The new red colour apparently creates an impression that is enthusiastic, divertido, active and bold:

“Para el color del motivo, enviamos cuestionarios a empleados de todo el mundo para recoger sus opiniones sobre palabras que expresan imágenes asociadas a los objetivos del Grupo.

“From among the words that were frequently mentioned, seleccionamos colores candidatos a través de métodos científicos que vinculan palabras con colores. De entre estos candidatos, seleccionamos un color rojo brillante que crea una impresión entusiasta, divertido, activo, y audaz.”

Así, what do you think of the new logo’s latest look? Si bien este puede no ser otro FighterZ Pass u otro anuncio de DLC de personaje en solitario.