Version Arceus

Sniper


Red is the new magenta
Red is the new magenta (Image: Bandai Namco)

There’s a lot to love about Bandai Namco in terms of the games it releases, but one thing that hasn’t gone down so well is the company’s logo refresh – originally revealed last October and scheduled to come into effect in April this year.

While the Japanese publisher responsible for series like PAC-MAN, Tekken and Tales is still going ahead with this makeover, it has now made one slight adjustment. As detailed in its latest mid-term plan (Avril 2022 – Mars 2025), the speech bubble outline has been changed from magenta to red.

Magenta was originally used as the motif colour to represent diversity, create a bright and fun impression, and because it’s easy to reproduce. Cependant, Bandai changed its mind after sending out a questionnaire to employees – asking for their own thoughts.

The new red colour apparently creates an impression that is enthusiastic, fun, active and bold:

"Pour la couleur du motif, nous avons envoyé des questionnaires aux collaborateurs du monde entier pour recueillir leur avis sur les mots qui expriment des images associées aux objectifs du Groupe.

“From among the words that were frequently mentioned, nous avons sélectionné les couleurs candidates grâce à des méthodes scientifiques reliant les mots aux couleurs. Parmi ces candidats, nous avons sélectionné une couleur rouge vif qui crée une impression enthousiaste, fun, actif, et audacieux.

Alors, what do you think of the new logo’s latest look? Leave your thoughts in the comments below.