Genesis et Unleashed – Razer Press

Thursday, 26 mai 2022

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Razer Launches New Apparel with Two Stylish Collections: Genesis and Unleashed

Razer’s latest fashion line veers away from its usual limited-edition drop in response to its fans asking for more Razer apparel.

IRVINE, Californie. – Razer™, la première marque mondiale de style de vie pour les joueurs, today unveiled its new in-house apparel line including two stylish collections: Genesis and Unleashed. With previous ‘limited edition’ drops from Razer and collaborations with the biggest names in lifestyle, like BAPE and Fossil, selling out within 24 hours, Razer will now offer their Genesis and Unleashed collections so that even more gamers have access to the brand’s styled streetwear. Razer’s fresh take on fashion includes daring lines, bold designs, quality craftsmanship, and intentional functionality. Genesis and Unleashed are the essential collections For Gamers. Par les joueurs.

“We really take the feedback we receive from our community to heart,” says Addie Tan, Associate Director of Business Development at Razer. “We heard them when they said they wanted more Razer Apparel, as our previous drops were selling out too fast. Now our fans can expect even more from Razer Apparel in the coming seasons as we continue to invest in this space by adding more designers in house who truly understand the fashion landscape and our community of gamers.”

RAZER GENESIS

Razer Genesis is distinguished by its minimalistic designs and subtle green lines, featuring Razer’s iconic tripled-headed snake logo and branding. Designed with comfort in mind, this collection consists of a classic t-shirt and shorts as well as a must-have bucket hat and a stylish bomber jacket that has a concealable hood and waterproof zippers. Instantly recognizable with Razer’s black and green colors, Razer Genesis was made for those who like to strike a balance between effortless style and comfort with versatile pieces made for everyday wear, inside or outside.

RAZER UNLEASHED

Razer Unleashed, as the name implies, features bold and oversized prints unleashing the Razer brand across a variety of stylish gear created for the ultimate fan. This collection includes an oversized Tee, a stylish sweatshirt with seamless pockets and casual shorts. The zip-up hoodie, big enough to go over gaming headsets, was specifically designed with the gamer in mind. The tops pair nicely with jogger pants and shorts, and to complete the look, gamers have a choice of a snapback cap or a bucket hat. This collection is also in Razer’s iconic black and green colors with oversized Razer wordmarks for those who like to flaunt their allegiance.

LE PRIX & DISPONIBILITÉ

Razer Genesis Tee: $49.99 | €59.99
Razer Genesis Bomber Jacket: $99.99 | €109.99
Razer Genesis Shorts: $69.99 | €79.99
Razer Genesis Bucket Hat: $39.99 | €44.99

Razer Unleashed Oversized Tee: $59.99 | €69.99
Razer Unleashed Sweatshirt: $69.99 | €79.99
Razer Unleashed Zip Hoodie: $99.99 | €109.99
Razer Unleashed Shorts: $59.99 | €69.99
Razer Unleashed Jogger Pants: $79.99 | € 89,99
Razer Unleashed Snapback Cap: $39.99 | €44.99
Razer Unleashed Bucket Hat: $39.99 | €44.99

The new apparel collections join Razer’s best-selling gaming and lifestyle products, and ever-growing ecosystem of hardware, Logiciel, Et services, giving fans the ultimate way to show their love for the gaming community. Genesis and Unleashed collections are now available to shop on www.razer.com.

Pour plus d'informations, please visit links below

ACTIFS PRODUITS

Download press kit ici

À PROPOS DE RAZER

Razer™ est la première marque de style de vie au monde pour les joueurs.

La marque déposée du serpent à trois têtes de Razer est l'un des logos les plus reconnus dans les communautés mondiales de jeux et d'esports. Avec une base de fans qui s'étend sur tous les continents, la société a conçu et construit le plus grand écosystème de matériel au monde axé sur les joueurs, logiciels et services.

Le matériel primé de Razer comprend des périphériques de jeu hautes performances et des ordinateurs portables de jeu Blade.

La plate-forme logicielle de Razer, with over 175 millions d'utilisateurs, comprend Razer Synapse (une plateforme Internet des objets), Razer Chroma RVB (un système de technologie d'éclairage RVB propriétaire prenant en charge des milliers d'appareils et des centaines de jeux/applications), et Razer Cortex (un optimiseur de jeu et un lanceur).

Razer propose également des services de paiement pour les joueurs, jeunesse, Millennials et génération Z. Razer Gold est l'un des plus grands services de paiement de jeux au monde, et Razer Fintech fournit des services fintech sur les marchés émergents.

Fondé en 2005, Razer is dual headquartered in Irvine (California) et Singapour, with regional headquarters in Hamburg and Shanghai. Razer a 18 bureaux dans le monde entier et est reconnue comme la marque leader pour les joueurs aux États-Unis, Europe et Chine.

PRESS CONTACTS

Amériques
Will Powers
[email protégé]

EMEA
Maren Epping
[email protégé]

China
Evita Zhang
[email protégé]

Asia Pacific
Vanessa Li
[email protégé]

Global
Jan Horak
[email protégé]

Razer – For Gamers. Par les joueurs.^™

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Razer – Pour les joueurs. Par les joueurs.^™

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