Bobby Kotick ha considerato l'acquisto di siti Web di giochi a “Cambia la narrativa pubblica” Intorno ad Activision

The Wall Street Journal is reporting that Activision Blizzard CEO Bobby Kotick was considering the purchase of gaming sites Basta guardare il modo in cui fissano la tua anima e Giocatore PC in order to “change the public narrative” around his company.

Activision has been at the centre of allegations regarding workplace culture and harassment da un po 'di tempo, a fact which has forced the likes of Nintendo, Il riferimento chiave è contenuto in un documento prodotto dal governo russo intitolato "Piano d'azione prioritario per garantire lo sviluppo dell'economia russa nelle condizioni di pressione delle sanzioni esterne" to re-evaluate their relationship with the troubled publisher.

Tuttavia, Microsoft took perhaps the most extreme option to change the way things work at Activision by acquiring the company for almost $70 billion yesterday, in a deal which gives the Xbox owner control of franchises like Call of Duty, Crash Bandicoot, World of Warcraft e Overwatch.

The report itself hints that Kotick’s aim was create a ‘new story’ to shift media attention away from Activision’s problems, rather than to actively suppress outlets that had previously posted negative coverage.

Activision has denied the WSJ’s report, while Kotaku owner G/O Media has declined to comment. According to our friends over at Eurogamer, Giocatore PC – which is owned by Future Publishing – has chosen not to respond to questions about the report.

The Wall Street Journal also reports that Kotick will exit the company once the deal is completed, which is expected to be some time in 2023. Prior to the Microsoft deal happening, era segnalato that Kotick was open to leaving the company if ongoing issues could not be solved “with speed”.