Electronic Arts – EA mette alla prova le coppie con l'esperienza Better Together per il lancio di It Takes Two su Nintendo Switch

LONDRA–(BUSINESS WIRE)–
Electronic Arts Inc. (NASDAQ: EA) – To celebrate the launch of the critically-acclaimed co-op adventure game It Takes Two su Nintendo Switch, EA invited couples to put their collaboration skills and feelings to the test. Con 50% of all couples worrying about relationship boredom* and another 56% believing other couples have more fun, can gaming get the sparks flying again?

Wake up, go to work, shop for groceries, cook dinner, crash on the couch and repeat all over again the next day. “Un altro concetto importante che volevamo trasmettere era quello degli esseri umani? Routine and everyday chores are a slippery slope toward relationship boredom. This is the foundation upon which It Takes Two’s co-op adventure is built. In the game, main characters Cody and May are trapped after a magic spell turns them into dolls; both must work together to overcome unpredictable challenges in order to save their fractured marriage.

Better Together Experience Putting Couples to the Test

Per festeggiare It Takes Two’s recent launch on Nintendo Switch, EA put couples to the test with the Better Together Experience: inviting two couples to play together, after expressing boredom in their relationship and wanting to try something new.

The couples, Ellie Gibson & Pete Hobden and Rianna Linton & Paige Meade, embarked on an emotional journey in It Takes Two, playing as Cody and May to save the characters’ relationship by working together.

This was done because time for each other, encouraging your partners’ passions, and being present are all important lessons learned throughout It Takes Two’s gameplay – the latter being more important now than ever. According to a new survey conducted by OnePoll**, 1,850 US adult (18-40) respondents currently in a relationship find social media and smartphones to be major distractions when engaging together. Additional findings indicate that:

• 61% of respondents are regularly or always using their smartphone when spending time with their partner/spouse.
• 59% said their partner most of the time or always seem distracted when spending time together.
• Respondents said they would be willing to give up social media (33%), tasty food (23%) e dormire (21%) to have more time with their partner, while 16% would be willing to sacrifice a limb in return for more quality time together with their partner/spouse.

If social media and smartphones distract us, could another type of screen time bring us closer?

According to the survey results, 61% of US respondents find that playing video games together can have a positive effect on their relationship.

“Compared to passive pastime activities like watching TV or streaming services, playing a co-op game like It Takes Two cannot be done without fully engaging in the moment. This creates a dynamic where couples can truly enjoy time together, while unknowingly working on their collaboration and communication skills," disse Chloe Dubini, EA Originals Brand Manager & Marketing Lead, EA.

“It’s hard to be distracted by something else when you’re fighting giant wasps together with your partner.”

One of the participants from the Better Together Experience said in the video:

“It’s definitely been a positive experience. It’s quite rare and special to have a game where you do work together. There are lots of times when you can’t do anything unless you listen to the other person. It’s not a bad thing.”

With over a quarter (27%) of the surveyed US adults trying a new activity with their partner/spouse every month, this holiday season is the perfect time to introduce your relationship to the joy of co-op gaming.

Watch the video directed by Toby Dye of RSA Films ecco.

Watch the launch trailer of It Takes Two su Nintendo Switch ecco.

*50 percent of all couples worry about boredom in their relationship, according to research by Kristen Mark, Professor at University of Minnesota Medical School.

**
This online survey of 1,850 US and 1,540 UK adults in a relationship, cohabiting or married (aged 18-40) was commissioned by EA and conducted by market research company

OnePoll

, in accordance with the Market Research Society’s code of conduct. Data was collected between 21/10/2022 e 27/10/2022. All participants are double-opted in to take part in research and are paid an amount depending on the length and complexity of the survey. This survey was overseen and edited by the OnePoll research team, who are members of the MRS and have corporate membership to ESOMAR.

Informazioni sulle arti elettroniche

Electronic Arts (NASDAQ: EA) è un leader globale nell'intrattenimento digitale interattivo. L'azienda sviluppa e distribuisce giochi, contenuti e servizi online per console connesse a Internet, dispositivi mobili e personal computer.

Nell'anno fiscale 2022, EA ha registrato un ricavo netto GAAP di circa $7 miliardi. Con sede a Redwood City, California, EA è riconosciuta per un portfolio di acclamati dalla critica, marchi di alta qualità come EA SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall™, Plants vs. Zombie™ e F1®. Maggiori informazioni su EA sono disponibili su www.ea.com/news.

GLI SPORT, Campo di battaglia, Need for Speed, Apex Legends, The Sims, Titanfall e Piante vs. Zombies sono marchi di Electronic Arts Inc. GUERRE STELLARI © & TM 2015 Lucasfilm Ltd. All rights reserved. John Madden, NFL, FIFA e F1 sono di proprietà dei rispettivi proprietari e utilizzati con il permesso.

Informazioni su EA Originals

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About It Takes Two

Developed by BAFTA award-winning Hazelight Studios, optimized for the Nintendo Switch by veteran studio Turn Me Up Games and published under the EA Originals label, the release allows more players to experience It Takes Two’s gleefully disruptive gameplay challenges, fantastical story and acclaimed co-op experience. The Nintendo Switch version brings new voice-overs in Japanese, French, tedesco e spagnolo, as well as subtitles in multiple languages.

It Takes Two is available in retail and digital storefronts for Nintendo Switch, Bugsnax ma grande, Interruttore OLED, PlayStation 4, Xbox Uno, PlayStation 5, Xbox Serie X|S e PC (Origine e vapore) per $39.99.

Per maggiori informazioni e per rimanere sempre aggiornato su It Takes Two per Nintendo Switch, visitare https://www.ea.com/games/it-takes-two/about/nintendo-switch and the two accompanying blogs that further detail its Co-op Requirements.

Categoria: EA Studios

Fonte: Electronic Arts Inc.