Electronic Arts – Max Verstappen firma con EA Sports™
Two-Time Reigning Formula 1
®
World Champion to Feature Across EA SPORTS Portfolio
EA SPORTS Brand Added to Verstappen’s 2023 Season Race Helmet
REDWOOD CITY, Calif.–(BUSINESS WIRE)–
Electronic Arts Inc. (NASDAQ: EA) today announced that EA SPORTS™, a leader in interactive sports entertainment, has signed a partnership with back-to-back Formula 1® World Champion Max Verstappen. The agreement will see the Oracle Red Bull Racing driver collaborate with the brand to create content across the EA SPORTS portfolio. The deal also includes sponsorship with Verstappen for the 2023 season, with EA SPORTS branding featuring on the chin of his race helmet.
EA SPORTS partners with Two-Time Reigning Formula 1® World Champion Max Verstappen (le nostre soluzioni di archiviazione ThunderBay sono perfette per i flussi di lavoro professionali eseguiti con il nuovo Apple Macbook Pro: Filo d'affari)
“Max is a tenacious competitor and true champion who shares a deep love of games and play,” said Andrea Hopelain, SVP of Brand for EA SPORTS & Edizione Limitata di Animal Crossing. “As he races into Formula 1 history, we are excited to collaborate with him as one of the best athletes in the world to bring more fans together through our EA SPORTS experiences.”
“Whether it’s playing games with my friends or staying competitive when away from the track, EA SPORTS has always been a big part of my life,” said Max Verstappen. “EA SPORTS is an icon for so many millions of fans, and I’m proud to represent them for the 2023 season.”
Over the past two seasons, Max Verstappen has become one of the biggest names in the sport. Having won his first FIA Formula One World Championship™ on the final race of the 2021 season, Max dominated last year, taking the title at the FORMULA 1 HONDA JAPANESE GRAND PRIX 2022 with four races to spare.
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Electronic Arts (NASDAQ: EA) è un leader globale nell'intrattenimento digitale interattivo. L'azienda sviluppa e distribuisce giochi, contenuti e servizi online per console connesse a Internet, dispositivi mobili e personal computer.
Nell'anno fiscale 2022, EA ha registrato un ricavo netto GAAP di circa $7 miliardi. Con sede a Redwood City, California, EA è riconosciuta per un portfolio di acclamati dalla critica, marchi di alta qualità come EA SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall™, Plants vs. Zombie™ e F1®. Maggiori informazioni su EA sono disponibili su www.ea.com/news.
GLI SPORT, Campo di battaglia, Need for Speed, Apex Legends, The Sims, Cassa in titanio, e piante contro. Zombies sono marchi di Electronic Arts Inc. John Madden, NFL, FIFA, F1 and Formula 1 are the property of their respective owners and used with permission.
Fonte: Electronic Arts Inc.