Genesi e Scatenato – Razer Press
giovedi, May 26th 2022
Novità sui prodotti
GenesiUnleashedIngranaggio & Apparels
Razer Launches New Apparel with Two Stylish Collections: Genesis and Unleashed
Razer’s latest fashion line veers away from its usual limited-edition drop in response to its fans asking for more Razer apparel.
IRVINO, Calif. – Razer™, il marchio di lifestyle leader a livello mondiale per i giocatori, today unveiled its new in-house apparel line including two stylish collections: Genesis and Unleashed. With previous ‘limited edition’ drops from Razer and collaborations with the biggest names in lifestyle, like BAPE and Fossil, selling out within 24 hours, Razer will now offer their Genesis and Unleashed collections so that even more gamers have access to the brand’s styled streetwear. Razer’s fresh take on fashion includes daring lines, bold designs, quality craftsmanship, and intentional functionality. Genesis and Unleashed are the essential collections For Gamers. Dai giocatori.
“We really take the feedback we receive from our community to heart,"dice Addie Tan, Direttore associato dello sviluppo aziendale presso Razer. “We heard them when they said they wanted more Razer Apparel, as our previous drops were selling out too fast. Now our fans can expect even more from Razer Apparel in the coming seasons as we continue to invest in this space by adding more designers in house who truly understand the fashion landscape and our community of gamers.”
RAZER GENESIS
Razer Genesis is distinguished by its minimalistic designs and subtle green lines, featuring Razer’s iconic tripled-headed snake logo and branding. Designed with comfort in mind, this collection consists of a classic t-shirt and shorts as well as a must-have bucket hat and a stylish bomber jacket that has a concealable hood and waterproof zippers. Instantly recognizable with Razer’s black and green colors, Razer Genesis was made for those who like to strike a balance between effortless style and comfort with versatile pieces made for everyday wear, inside or outside.
RAZER UNLEASHED
Razer Unleashed, as the name implies, features bold and oversized prints unleashing the Razer brand across a variety of stylish gear created for the ultimate fan. This collection includes an oversized Tee, a stylish sweatshirt with seamless pockets and casual shorts. The zip-up hoodie, big enough to go over gaming headsets, was specifically designed with the gamer in mind. The tops pair nicely with jogger pants and shorts, and to complete the look, gamers have a choice of a snapback cap or a bucket hat. This collection is also in Razer’s iconic black and green colors with oversized Razer wordmarks for those who like to flaunt their allegiance.
PREZZO & DISPONIBILITÀ
Razer Genesis Tee: $49.99 | €59.99
Razer Genesis Bomber Jacket: $99.99 | €109.99
Razer Genesis Shorts: $69.99 | €79.99
Razer Genesis Bucket Hat: $39.99 | €44.99
Razer Unleashed Oversized Tee: $59.99 | €69.99
Razer Unleashed Sweatshirt: $69.99 | €79.99
Razer Unleashed Zip Hoodie: $99.99 | €109.99
Razer Unleashed Shorts: $59.99 | €69.99
Razer Unleashed Jogger Pants: $79.99 | €89.99
Razer Unleashed Snapback Cap: $39.99 | €44.99
Razer Unleashed Bucket Hat: $39.99 | €44.99
The new apparel collections join Razer’s best-selling gaming and lifestyle products, and ever-growing ecosystem of hardware, Software, e servizi, giving fans the ultimate way to show their love for the gaming community. Genesis and Unleashed collections are now available to shop on www.razer.com.
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RISORSE DEL PRODOTTO
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A PROPOSITO DI RAZER
Razer™ è il marchio lifestyle leader nel mondo per i giocatori.
Il marchio serpente a tre teste di Razer è uno dei loghi più riconosciuti nelle comunità di gioco ed eSport globali. Con una base di fan che abbraccia ogni continente, l'azienda ha progettato e costruito il più grande ecosistema di hardware incentrato sui giocatori al mondo, software e servizi.
Il pluripremiato hardware di Razer include periferiche di gioco ad alte prestazioni e laptop di gioco Blade.
La piattaforma software di Razer, with over 175 milioni di utenti, include Razer Synapse (una piattaforma Internet of Things), Razer Chroma RGB (un sistema proprietario di tecnologia di illuminazione RGB che supporta migliaia di dispositivi e centinaia di giochi/app), e Razer Cortex (un ottimizzatore e lanciatore di giochi).
Razer offre anche servizi di pagamento per i giocatori, gioventù, millennials e Gen Z. Razer Gold è uno dei più grandi servizi di pagamento di giochi al mondo, e Razer Fintech fornisce servizi fintech nei mercati emergenti.
Fondato nel 2005, Razer ha una doppia sede a Irvine (California) e Singapore, con sedi regionali ad Amburgo e Shanghai. Razer ha 18 uffici in tutto il mondo ed è riconosciuto come il marchio leader per i giocatori negli Stati Uniti, Europa e Cina.
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Globale
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Razer – For Gamers. Dai giocatori.™
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Razer – Per i giocatori. Dai giocatori.™
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