The USB-IF Announces New Logos, Kills Off SuperSpeed Branding

The USB Implementers Forum (USB-IF) has announced a few changes to the various logos that are tied to the USB standard. This is said to be done to simplify the plethora of logos that are currently being used and to make it easier for consumers to know what they’re buying. At the same time, the old SuperSpeed USB logo is being retired and the branding will not appear on new products at all. Invece, the logos that were developed for the USB4 standard and USB PD 3.1, will be adapted across the board. The new changes will come into effect this quarter and could appear on new products before the end of the year.

The new logos that will replace the SuperSpeed logo are pretty straightforward, with a 5 e 10 Gbps logo being added to the 20 e 40 Gbps logos that we’ve already seen. These logos will be used for packaging, on cable connectors and even on some devices. The new 5 e 10 Gbps logos can also be combined with the 60 W e 240 W charging logos when used with USB-C cables. All of this should make it easier as a consumer to know what kind of cable you’re buying, but keep in mind that these logos only apply to certified products and not all USB cables are certified. Ancora, it’s an improvement overall and should make life easier when shopping for cables, assuming the new logos are being used properly.