Logitech G Named One of TIME Magazine’s World’s Best Brands of 2024 – logi BLOG


Logitech G is proud to be recognized by TIME Magazine as one of the World’s Best Brands of 2024, a testament to its innovation and leadership in the gaming industry. The list was based on a survey of over 22,000 consumers who rated their favorite brand across 66 categories. This honor highlights Logitech G’s dedication to creating cutting-edge products and experiences that empower gamers of all levels, from casual players to elite esports athletes, to create breakthroughs in play.

“This is a proud moment for the Logitech G team, showcasing the progress we’re making toward our goal of becoming a truly iconic global leadership brand. It’s important to remember that a brand is much more than its branding and visual identity—it is a reflection of the critical role every team member, in every function, plays in delivering an exceptional experience for our community, partners, and consumers,” said Peter Kingsley, CMO of Logitech G.

For over a decade, Logitech G has been dedicated to pushing the boundaries of gaming technology, creating a diverse and high-performance portfolio of products, including the iconic G502 X mouse, G915 keyboard, PRO X SUPERLIGHT and PRO X wireless headset, and G923 Wheel. Logitech G consistently sets new industry standards with innovations such as LIGHTSPEED wireless technology, the HERO2 sensor, PLAYSYNC audio switching, TRUEFORCE sim racing feedback, LIGHTFORCE optical-mechanical switches, and more.

Logitech G’s success is significantly driven by its close collaboration with the gaming community. This collaboration, working alongside pro gamers, creators, and industry leaders, is a testament to Logitech G’s commitment to fine-tuning its products. The PRO series is a prime example of this, where products are developed under a unique Design by Collaboration model. This model brings together Logitech designers and engineers, along with input from top esports athletes, to ensure top-tier performance is achieved across headsets, keyboards, and more.

As the gaming landscape evolves, Logitech G remains committed to leading the way, inventing new technologies, advancing sustainability, DEI, and accessibility, and shaping the future of play. This TIME Magazine recognition acknowledges Logitech G’s leadership role in the global gaming industry and community, and we are excited to continue delivering innovative tools that elevate the gaming experience.

We extend our heartfelt thanks to TIME Magazine for this recognition, and to all gamers who have been part of our journey. Together, we are shaping a bright future for PLAY.

#KEEPPLAYING