Microsoft and Xbox are "years ahead of anyone else out there", says veteran ARG designer
“Always-on” and “always-connected” represent new opportunities for storytellers.
Veteran Alternate Reality Game creator Elan Lee – the man behind such viral hits as Halo 2’s I Love Bees ARG and The Beast for Steven Spielberg’s film A.I. – has spoken at some length about how storytellers might make use of connected platforms like Xbox 360 and Xbox One.