Video: Muppetlike Munchlax Causes Kitchen Chaos In This New Pokémon Legends Advert

“It’s Pokémon, but not as you know it” seems to be the tagline for Pokémon Legends: Arceus, which is a pretty good way of summing up our thoughts on it, too. But The Pokémon Company’s latest advert for the game, which is based on the idea that it’s new and different, is a little… strange.

A Muppet-like puppet of Munchlax is shown causing trouble on a cooking reality show by stealing potatoes and throwing vegetables everywhere, much to the annoyance of the head chef.

And that means that you should… play Pokémon Legends: Arceus, because it’s unusual? And Munchlax being a nuisance in the kitchen is unusual, too? The message may not be 100% clear, but we can’t complain too much about ol’ Munchy getting his time in the spotlight as some kind of Swedish Chef-Animal hybrid. Also, the Muppet angle is very cute.

If we have entirely missed the message of this trailer, and you have an explanation, please inform us in the comments. Otherwise, tell us which Pokémon you’d like to see Muppetified next!